Meet the photographer

Hi, I'm Eli. Nice to meet you.

Founder of Pick Three Photography, New Jersey native, Rutgers grad, licensed realtor, and FAA Part 107–certified pilot. What began with a single camera has grown into one of the area's most trusted names in real estate and business media: 750+ properties shot and a 5.0 rating from the agents and brands we serve.

Eli, founder and photographer at Pick Three Photography
Eli, founder & photographer · Pick Three Photography
  • Born and raised in NJ, Old Bridge
  • Rutgers University · Criminal Justice + Economics, 2017
  • Licensed NJ Realtor · ~50 homes sold · active license
  • Professional photographer since 2022 · full-time since 2023
  • FAA Part 107 Certified · License #4829484
  • 5.0 ★ on Google · 34 reviews
The story

From selling homes to making them look their best.

I graduated from Rutgers in 2017 with a degree in Criminal Justice and a minor in Economics, not exactly a traditional path into real estate. But I got my license in 2018 and spent the next few years selling homes across New Jersey. I was decent at it, around 50 homes, but the cold calls and daily lead-gen grind just wasn’t me.

In 2022, I picked up a camera to shoot my own listings. What I didn’t expect was how much I’d love it, not just the technical side, but showing up at a property, problem-solving the light in a tricky kitchen, and delivering photos I knew would genuinely help someone sell faster. By 2023 I was doing it full-time, and I haven’t looked back since.

  1. 2017

    Graduated Rutgers University

    Criminal Justice major, Economics minor. Born and raised in NJ, never really considered leaving.

  2. 2018

    Licensed NJ Realtor

    Started selling residential real estate, ~50 homes over the following years, but the cold-call grind wasn't the right long-term fit.

  3. 2022

    Picked up a camera

    Started shooting my own listings, immediately loved it more than anything else in the business, and began building Pick Three on the side.

  4. 2023

    Full-time photographer

    Made the jump to photography full-time, real estate media, headshots, and business photography across all of NJ.

  5. Now

    750+ properties · 5.0 ★

    Pick Three is a trusted media partner for agents and businesses across New Jersey, and still growing, with the same obsessive standard on every shoot. Still a Jersey guy who will probably never leave.

Let's be transparent

Yes, I'm a licensed realtor. No, I'm not your competition.

I keep my license active for one practical reason, SUPRA lockbox access. I don't cold call, work buyers, or prospect for listings. My entire business depends on agents trusting me with their listings month after month.

License is for SUPRA access only

Keeping my license active lets me access vacant listings independently through SUPRA lockboxes, saving agents an extra trip and making last-minute bookings possible.

Not actively practicing real estate

I don't prospect for listings, work with buyers, or take on real estate clients. I've referred occasional past clients to active agents since stepping back in 2023.

My reputation depends on your trust

34 five-star Google reviews from real agents. My entire business is built on long-term relationships, not something I'd ever trade.

Real estate knowledge makes me better

Understanding what sells a home, how buyers think, what MLS photos need to do, makes every shoot more purposeful than standard photography.

The equipment

Professional gear chosen specifically for real estate.

Full-frame mirrorless cameras, professional prime and zoom lenses, and an FAA-licensed commercial drone, the setup that makes the difference between photos that are good enough and photos that actually sell homes.

Sony α1 II

Flagship full-frame mirrorless with exceptional dynamic range and resolution.

Sony 12–24mm f/2.8 GM

Ultra-wide coverage for tight spaces and full exteriors without distortion.

Sony 16–35mm f/2.8 GM II

Versatile wide zoom for interiors and detail work.

Sony 24–70mm f/2.8 GM II

The everyday workhorse for details, video, and business media.

Sony 70–200mm f/2.8 GM II

Telephoto compression for exteriors, events, and flattering portraits.

Sony 50mm f/1.4 GM

Natural-perspective prime for crisp detail and lifestyle shots.

Sony 85mm f/1.4 GM II

The classic portrait lens for headshots and brand sessions.

FAA-licensed drone

Part 107 certified · License #4829484 for legal commercial aerials.

Professional lighting

Flash-ambient setup for accurate color and true-to-life depth.

3D tour capture

Matterport and Zillow-ready immersive virtual tours.

Book a shoot

Let's make your next shoot exceptional.

Real estate and business media across all of New Jersey, delivered next day. Call or text (848) 444-1366.

Info@PickThreePhotography.com · @pickthree_photography